The National Basketball Association (NBA) and SKIMS recently unveiled an extensive multiyear partnership, designating SKIMS as the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA), and USA Basketball. This announcement was met with enthusiasm from various stakeholders.
Kim Kardashian, Co-Founder and Creative Director of SKIMS expressed her pride in this collaboration, highlighting its significance in reflecting SKIMS’ growing cultural impact. She emphasized that the partnership would bring together people from diverse backgrounds through the world of fashion, sports, and talent.
Jens Grede, Co-Founder and CEO of SKIMS lauded the NBA’s contemporary approach and its profound influence on pop culture, entertainment, and fashion within the sports industry. He saw this partnership as an extraordinary opportunity for both SKIMS and the NBA to engage the next generation of basketball fans.
NBA Commissioner Adam Silver praised SKIMS as one of the most culturally influential brands and anticipated providing unique experiences, new offerings, and premium products to both NBA fans and SKIMS users through this collaboration.
This partnership aims to leverage the power of basketball to create excitement and demand, with plans to come to life at future marquee events such as the NBA All-Star and the NBA In-Season Tournament. Additionally, the recent launch of SKIMS Mens on October 26, which includes three collections of everyday essentials, aligns with the brand’s commitment to style, comfort, and fit.
To celebrate this launch, SKIMS introduced a brand campaign titled “Everybody is Wearing SKIMS,” featuring NBA All-Star Shai Gilgeous-Alexander and the brand’s official athlete endorsers.
As part of this partnership, SKIMS will receive extensive media exposure across various league platforms, including on-court virtual signage during national broadcasts of NBA and WNBA games, as well as on the leagues’ official social and digital platforms.
About SKIMS: SKIMS, co-founded in 2019 by Kim Kardashian and Jens Grede, is a forward-thinking brand that focuses on creating innovative solutions in the realms of underwear, loungewear, and shapewear. Their products set new standards by providing solutions for all body types, from technically constructed shapewear that enhances curves to underwear that offers flexibility and comfort. SKIMS sells its products directly through its website (SKIMS.com) and has partnerships with select retailers, including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones.
In a separate announcement, the NBA and Skims, the underwear brand founded by Kim Kardashian, disclosed a multiyear partnership that designates Skims as the official underwear partner of the NBA, WNBA, and USA Basketball. Kim Kardashian, the co-founder and creative director of Skims, expressed her pride in the partnership, highlighting its reflection of Skims’ growing cultural impact. NBA Commissioner Adam Silver mentioned that the partnership would be featured in upcoming events like the NBA All-Star and NBA in-season tournament games, though specific details were not provided.
The announcement coincided with the launch of Skims Mens on October 26, which features three distinct collections. NBA star Shai Gilgeous-Alexander of the Oklahoma City Thunder played a central role in the launch campaign, alongside other prominent athletes.
