The term “baddie” has evolved globally, but in Rwanda, it takes on its own unique flavor. Being a “baddie” here isn’t just about looks—it’s a lifestyle, one filled with carefully curated habits, aesthetic pursuits, and an unspoken hierarchy of achievements.
Well, that’s according to TikTok user MirelleNgamije1 who humorously created a checklist she rated from 10 to 100 percent reflecting the tiers of Rwandan baddie culture.
Without further ado, let’s dive into what it takes to climb the ladder and why each step seems ‘significant’.
IG Post at Kivu Noir
Rwanda ranks among the top 30 countries globally that largely produce coffee, which explains the multifarious presence of coffee shops in the country, especially in the city. Out of them all however, Kivu Noir sticks out. Apparently, drinking this luxury coffee brand is the entry ticket to the baddie club as the place is associated with premium quality and national pride.
People who go to this place are early adopters of “aesthetic living”-young professionals or students testing the waters of the baddie world, reason they post flat-lay shots of their coffee cups on Instagram. It’s a small flex but a meaningful one. It shows you’re in tune with Rwanda’s growing luxury market and care about supporting local brands.
Purchase from Phimself
Although my colleague Kecy is wholeheartedly against P.himself’s online shop–saying it’s full of Shein products, to Mireille Ngamije and a considerable number of Kigali fashion enthusiasts, owning something from the dude is synonymous with bold and trendy.
Personally, I only learnt about the guy whilst writing this article, but judging by the IG posts, his designs hit the sweet spot of cool and conscious. Not owning a single item from P.himself signals a lack of attention to fashion taking me/you off the list of the ‘baddies’ by 20%.
Mirror Pics for ADV/Boho washrooms
It’s not news anymore that washrooms are the ‘slay queen’s’ newest studios–a must visit every time they’re out. Not because they need to empty their bladder, but because they believe life happens between mirror selfies.
Nonetheless, not all washroom mirrors bring out the vibe and aesthetic that screams soft life like the ones at ADV/Boho. The artisanal mirrors in these aesthetically pleasing restaurants are not only content worthy, but the venue itself is for Kigali’s finest.
Made in Rwanda Sandals
Still haven’t made it to the ‘baddie’ list? Worry not, this must be your entry ticket–a pair of Made in Rwanda sandals. Owning these is for both the artistry and stylish minimalists as rocking one effortlessly merges style and substance. Besides, they pop up in chic outfits paired with flowy dresses or tailored shorts. So, what’s your excuse for not owning a variety of these, unless you’re not a thoughtful consumer (eco-conscious) or being a baddie ain’t your goal.
Own a YouTube Channel
The rise of Rwandan content creators has made having a YouTube channel a baddie benchmark. Having one, coupled with the aforementioned four, earns you an average mark on the baddie list (50 percent). Whether it’s lifestyle vlogs or niche storytelling, owning a channel shows you’ve got ambition–given its potential for one to monetize their personality.
Zuri Wig Brand Ambassador
Add on being a Zuri wig brand ambassador and you have leveled up. The baddie who lands this gig is not just part of the club–they’re a leading member. Why, Zuri wigs are synonymous with luxury and glamor in Rwanda. It’s a sign of recognition, a seal of approval that screams, “I’ve made it.”
Gym Content
If you still think fitness is about health, then you’re not a baddie. For them, it’s content gold. From stylish gym fits to perfect lighting in the gym mirror, the fitness journey becomes a curated experience. Because how can you prove dedication and discipline without posting gym content religiously?
Made It to Misty Brunch
Ladies and gentlemen, here comes the hallmark of a high-level baddie, graced by Rwandan elites and aspirational middle-class professionals who know how to vacation in style. Making It to Misty Brunch is more than a scenic getaway—It’s the ultimate “soft life” flex, capturing a sense of serenity and exclusivity. Whether sipping cocktails by the pool or posing in front of the lush greenery, Misty Brunch moments dominate social feeds.
Been to Dubai
Do you want to position yourself as someone who’s worldly, successful, and adventurous? Then make your passport work for you with at least one trip to Dubai. By so doing, you’ll get picturesque photos in front of Burj Khalifa or any shopping mall, but most importantly upgrade your international status move–making it to the 90 percent rank of Rwandan baddies.
Birthday Photoshoot
Moreover, you can join the list of confident and unapologetic people who see their birthdays as grand events with an iconic birthday photoshoot. Dramatic gowns, floral backdrops, or monochrome minimalism, this is where Rwandan baddies pull out all the stops. While the rest see a photoshoot, they see an ultimate celebration of self-love and self-promotion, putting their glow on full display.
Understanding the baddie life
According to Shawn Turner, the term Baddie originated from African American Vernacular English (AVVE). It was originally used to describe a woman who exudes confidence and allure. Today, the term has expanded to include all genders who embody these qualities. The rise of social media platforms: Instagram and TikTok further contributed to the word’s popularity with celebrities like: Rihanna, Kim Kardashian and Kylie Jenner using it as a hashtag to showcase fashionable outfits and flawless makeup.
How to be a baddie
At the heart of the baddie persona is unshakable confidence. A baddie knows her worth and carries herself with an aura of self-assurance that commands attention.
In addition, Baddies are style icons. From sleek streetwear to glamorous red carpet looks, their outfits are always on point. Key elements include form-fitting clothes, bold accessories, and statement pieces that reflect their personality. Not forgetting a flawless makeup routine. Think sharp winged eyeliner, full lashes, glowing skin, and perfectly contoured cheeks. The hair too is often styled to perfection, whether it’s sleek and straight, voluminous curls, or bold colors like platinum blonde or bright red.
Baddies dominate social media. Their Instagram grids are meticulously curated with aesthetic photos showcasing their outfits, travel, and lifestyle. Captions often exude confidence, humor, or empowerment.
Ultimately, independence; financial and emotional is key. A baddie is often portrayed as someone who works hard and makes her own decisions. She doesn’t rely on others for validation or support. They embrace who they are, flaws and all–not shrinking themselves to fit societal expectations or apologize for their choices.
However, although the baddie aesthetic has been celebrated, it’s not without criticism. Some argue that it promotes materialism, unrealistic beauty standards, and a performative sense of empowerment. But many baddies counter this by emphasizing the deeper values of self-confidence, individuality, and authenticity.
