The idea that romantic relationships require the approval of friends and family has long been a common notion. However, Tinder, the popular dating app, is taking this concept to the next level by introducing the “Tinder Matchmaker” feature. This feature allows users to grant access to their accounts for 24 hours, enabling friends and family to recommend potential matches.
Tinder’s vision is to turn dating into a “team sport,” and while this concept may seem intriguing to some, it has raised concerns about privacy. Sharing one’s profile digitally with others, which allows up to 15 people to view a profile without needing to log in to Tinder, may not sit well with those who value confidentiality.
Dating expert and matchmaker, Sarah Louise Ryan, expressed her reservations about the feature, highlighting the importance of privacy for dating app users. While she acknowledged Tinder’s generally good record on data privacy, the idea of unfamiliar individuals scrutinizing your profile could be unsettling.
Tinder has reassured users that they can opt out of having their profiles displayed in the Matchmaker experience and can end active Matchmaker sessions or invite friends to be their Matchmaker through settings.
The concept of matchmaking for friends and family is not entirely new, as many communities have a tradition of seeking external help in the pursuit of love. Outside perspectives can offer a more objective view of potential matches, but it’s essential to strike a balance, as an excessive number of opinions could cloud one’s judgment.

Tinder is set to launch this feature in 15 countries, including the UK, the US, and Australia, before making it available worldwide in a few months. It’s worth noting that the dating app Hinge introduced a similar feature in 2017, but it has since been discontinued. Meanwhile, Bumble, a rival dating app, offers a feature that allows individual profiles to be shared with friends outside of the app.

In summary, Tinder’s Matchmaker feature brings an interesting twist to the world of online dating by involving friends and family, but it also raises questions about digital privacy and the balance between outside perspectives and individual judgment. Users can choose whether to embrace this new approach or maintain a more traditional dating experience.

