Beyoncé’s highly anticipated hair care line, Cécred, is now available for purchase, and it boasts of strengthening and soothing hair, as well as protecting it from damage. The products became available on the brand’s official site, cecred.com, on Tuesday.
The eight-piece collection features a clarifying shampoo and scalp scrub, reconstructing treatment mask, hydrating shampoo, moisturizing deep conditioner, moisture-sealing lotion, nourishing hair oil, fermented rice and rose ritual treatment, and a “shaking vessel”, which mixes the ritual treatment.
The collection is made with a custom technology: a bioactive keratin ferment. And the products, ranging from $30-$52, cater to all hair types and textures.
In a carousel of images shared on Instagram that showed Beyoncé styling her hair with unmarked bottles on her vanity, and a much younger Beyoncé getting her hair braided, the megastar asked in the final slide, “How many of ya’ll knew my first job was sweeping hair in my mama’s salon?”
Her caption continued, “I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
Cécred is inspired by and celebrates haircare rituals from around the globe. As such, it is also for all hair textures and types.
It also takes inspiration from Beyoncé’s mother Tina Knowles, who the star watched mix technologically advanced formulas with rich butter and oils to optimize the health of her clients’ hair.
“I became a mixologist,” Knowles, who joins the brand as vice chairwoman,” told Essence. “Back then there was no one product that mixed high-tech hair care with the nourishing moisturizers and oils so vital to textured or color-treated hair, so I mixed the two.”
