![\"\"](\"https:\/\/sensmagazine.com\/rw\/wp-content\/uploads\/sites\/3\/2024\/08\/picture-by-@jonagraphe-2-1024x1024.jpg\")
<\/figure>\n<\/figure>\n\n\n\nIn his previous roles, enhancing business visibility has become second nature for Mr. Marques. Over the past decade, from organising concerts in 2012 to creating the popular afterwork event \u201cLes Ap\u00e9ros Chill\u201d in 2016, and his stint as a content creator at RTBF\u2019s digital hub, Tarmac, Mr. Marques has definitely influenced how stories of companies and culture are portrayed on various platforms. <\/p>\n\n\n\n
Ms. Debets, who started her career in Belgium, brings a wealth of experience from the event sector to her role as a social media and content strategist at Vugana. Her experience spans various domains from radio to fashion, ultimately leading her to the corridors of Europe\u2019s largest institutions. <\/p>\n\n\n\n
Six months is a relatively short time, but both Mr. Marques and Ms. Debets acknowledge Vugana faces an uphill battle. \u201cCommunication, digital marketing, and content creation are not universally recognized as essential for business,\u201d the pair note, adding, \u201cWhen starting a business with limited capital, marketing budgets are often treated as an afterthought, which we believe is a mistake. <\/p>\n\n\n\n
It\u2019s important to communicate your story effectively to your clients.\u201d And that\u2019s, by the way, what the experts say Vugana sells: stories. A large chunk of Rwanda\u2019s population, they note, is under the age of 30 \u2014 this means they account for a significant percentage in annual buying power. <\/p>\n\n\n\n
Mr. Marques and Ms. Debets contend that to reach this demographic, marketers must \u201cmaster the art of storytelling\u2014showing the behind-the-scenes of the business.\u201d If the outcomes are any indication, Vugana\u2019s strategy of tailoring and personalising messages is proving effective. <\/p>\n\n\n\n
For instance, Press Pay, a company aiming to enhance their brand through innovative visual communication, partnered with Vugana. Vugana took on the challenge of capturing the essence of Press Pay\u2019s user-friendly interface and features through a photoshoot and video production.<\/p>\n\n\n\n
\u201cFrom planning to completion, Vugana\u2019s team ensured that every visual element not only reflected our brand\u2019s values but also resonated deeply with our audience,\u201d said Jonathan Sack, CEO of Press Pay. <\/p>\n\n\n\n
\u201cThe result exceeded our expectations.\u201d Vugana has worked with various clients including Max Roekens, CEO of Hilight, a lighting solutions company; Inki, an artist for whom they produced a music video that garnered 30,000 views; and SoHo eat, resulting in a 20% increase in sales within 3 months of partnership. <\/p>\n\n\n\n
Reflecting on Mr. Marques\u2019 earlier point, it\u2019s evident we live in an era of persuasion, where desires, brands, offers, and truths converge in a continuous multimedia barrage of sales messages. Perhaps authentic brand storytelling, really, is the way to go for selling products and services that tap into your business\u2019 target market.<\/p>\n\n\n\n Even with digitalization sweeping much of the world, the connection between businesses and their target markets in Africa has often been complex, bound up in miscommunication, miscalculation, and the occasional mismanagement. So, through a network of business partners and friends on the continent, St\u00e9phane A. Marques and In\u00e8s Debets, founders of Vugana, a communications agency<\/p>\n","protected":false},"author":7,"featured_media":7560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[102],"ppma_author":[121],"class_list":{"0":"post-7541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-career","8":"tag-retail-therapy"},"yoast_head":"\n![\"\"](\"https:\/\/sensmagazine.com\/rw\/wp-content\/uploads\/sites\/3\/2024\/08\/picture-by-@jonagraphe-3-819x1024.jpg\")
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