{"id":4110,"date":"2024-02-23T12:33:16","date_gmt":"2024-02-23T12:33:16","guid":{"rendered":"https:\/\/sensmagazine.com\/rw\/?p=4110"},"modified":"2024-03-21T17:30:14","modified_gmt":"2024-03-21T17:30:14","slug":"beyonce-launches-hair-care-brand","status":"publish","type":"post","link":"https:\/\/sensmagazine.com\/rw\/beyonce-launches-hair-care-brand\/","title":{"rendered":"Beyonce\u0301 Launches Hair Care Brand"},"content":{"rendered":"\n

Beyonce\u0301’s highly anticipated hair care line, Ce\u0301cred, is now available for purchase, and it boasts of strengthening and soothing hair, as well as protecting it from damage. The products became available on the brand’s official site, cecred.com, on Tuesday.<\/p>\n\n\n\n

The eight-piece collection features a clarifying shampoo and scalp scrub, reconstructing treatment mask, hydrating shampoo, moisturizing deep conditioner, moisture-sealing lotion, nourishing hair oil, fermented rice and rose ritual treatment, and a \u201cshaking vessel\u201d, which mixes the ritual treatment.<\/p>\n\n\n\n

The collection is made with a custom technology: a bioactive keratin ferment. And the products, ranging from $30-$52, cater to all hair types and textures.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In a carousel of images shared on Instagram that showed Beyonc\u00e9 styling her hair with unmarked bottles on her vanity, and a much younger Beyonc\u00e9 getting her hair braided, the megastar asked in the final slide, \u201cHow many of ya\u2019ll knew my first job was sweeping hair in my mama\u2019s salon?\u201d<\/p>\n\n\n\n

Her caption continued, \u201cI was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I\u2019ve always dreamed of carrying on her legacy.\u201d<\/p>\n\n\n\n

C\u00e9cred is inspired by and celebrates haircare rituals from around the globe. As such, it is also for all hair textures and types.<\/p>\n\n\n\n

It also takes inspiration from Beyonc\u00e9\u2019s mother Tina Knowles, who the star watched mix technologically advanced formulas with rich butter and oils to optimize the health of her clients\u2019 hair.<\/p>\n\n\n\n

\u201cI became a mixologist,\u201d Knowles, who joins the brand as vice chairwoman,\u201d told Essence. \u201cBack then there was no one product that mixed high-tech hair care with the nourishing moisturizers and oils so vital to textured or color-treated hair, so I mixed the two.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyonce\u0301’s highly anticipated hair care line, Ce\u0301cred, is now available for purchase, and it boasts of strengthening and soothing hair, as well as protecting it from damage. The products became available on the brand’s official site, cecred.com, on Tuesday. The eight-piece collection features a clarifying shampoo and scalp scrub, reconstructing treatment mask, hydrating shampoo, moisturizing<\/p>\n","protected":false},"author":2,"featured_media":4111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[104],"ppma_author":[122],"class_list":{"0":"post-4110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"tag-around-the-world"},"yoast_head":"\nBeyonce\u0301 Launches Hair Care Brand - SENS Magazine Rwanda<\/title>\n<meta name=\"description\" content=\"Beyonce\u0301's highly anticipated hair care line, Ce\u0301cred, is now available for purchase, and it boasts of strengthening and soothing hair, as well as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sensmagazine.com\/rw\/beyonce-launches-hair-care-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyonce\u0301 Launches Hair Care Brand - 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